Analysis of Media Coverage of Beijing Winter Olympic Games under the Time Background with Framework Theory—Take Xinhua News Agency as an Example

Under the pressure of raging COVID-19 epidemic and continued global geopolitical tensions, Beijing Winter Olympic Games were held as scheduled smoothly. The media coverage Olympics plays a crucial role in its promotion. Through textual analysis content analysis, this paper takes frame theory basis, Xinhua News Agency's 2, 406 news reports samples, focuses on 3 types structures: high-level, middle-level, bottom-level, report theme guide to study context times, mainly analyzing relevant impact, evaluation people, use innovation event subjects technologies, convey inclusively, shared objective positive values. results reveal that Xinhua's has eight high-level thematic frameworks five medium-level show readers Chinese also development winter sports China.